Advertising Spec Sheet
Welcome to TK digital specs sheet. Our publication offers a variety digital advertising opportunities in our newsletters and website including sponsorships, display ads, and content. Share this page with your graphic designer to achieve the best possible results for your ad.
Please note, advertising with TK must be confirmed before ad content is submitted. Ads will only run once payment has been received. When booking advertising with TK, ensure you are doing so well in advance as most inventory typically sells out three weeks in advance or more.
Best Practices
Frequency Is Key
The most successful advertisers don’t just run one ad per year. Instead, they use frequency as part of their strategy to reach “top of mind awareness” in the minds of their customers.
Enhance Your Tracking
Including a UTM with your link is a great way to get deeper insights into your campaigns. If you’re running display ads on our website, chat with us about tracking pixel options.
Emphasize Your Unique Message
What is it that truly sets you apart from your competition? Emphasize this in your advertising! Today’s customers have higher expectations than ever before, so you want to make sure you’re putting your best foot forward by sharing the most compelling reasons to work with you.
Invite Action
Give our readers a reason to act and an easy means of doing so. Your ad copy should include a single, simple action for readers to take.
Build Killer Creative
Here are some general best practices for making killer creative that converts eyeballs to dollars.
- Limit text on your ad image, ensuring that no more than 30% of the image has text.
- Limit the number of logos on your ad image, it is ideal to include one logo, with a maximum of two.
Newsletter: Presenting Sponsor
Formatting
| Header |
| ◦ “Brought to you by” sponsorship notation at the top of the email. |
| Advertisement |
| Image Specs ◦ Aspect Ratio: 3:2, 16:9 or 21:9 ◦ Resolution: 72 DPI ◦ File size: 1mb max ◦ Color mode: RGB Ad Content ◦ Headline (16 words max) ◦ Copy (50 words max) ◦ Link (1) Preferred format: PNG, JPG/JPEG, or GIF. Unacceptable formats: TIFF, EPS, AI, PDF, DOC |
Newsletter: Supporting Sponsor
| Formatting |
| ◦ Size: 300 x 250 ◦ Resolution: 72 DPI ◦ File size: 1mb max ◦ Color mode: RGB |
| Files |
| Preferred format: PNG or JPG/JPEG. If an image file is inconsistent with The Palm Springs Post’s ad specifications, the ad will be returned to the advertiser for modification. Unacceptable formats: TIFF, EPS, AI, PDF, DOC |
Website: Display Ads
Formatting
Placements
[PUBLICATION] offers the following three placements:
◦ Header
◦ Sidebar
◦ Inline
Header & Inline Ad Sizes
◦ Leaderboard: 728 x 90 px
◦ Billboard: 970 x 250 px
◦ Mobile banner: 320 x 50 px
Sidebar Ad Sizes
◦ Medium rectangle: 300 x 250 px
◦ Half page: 300 x 600 px
◦ Skyscraper: 300 x 250 px
Image Specs
◦ File size: 250kb max
◦ Color mode: RGB
◦ Resolution: 72 DPI
File Types
◦ JPG/JPEG, PNG, or GIF
◦ Unacceptable formats: TIFF, EPS, AI, PDF, DOC
Animation
◦ Animated GIFs can run on a 10 second or less auto loop.
Content
All sponsored content will be included in perpetuity on TK website, each article will be included in one newsletter.
Formatting
To clearly distinguish sponsored content from regular editorial content, articles will be labeled as “Sponsored” and will include recognition in the footer of the article.
Submit your logo and a link to be included with all sponsored content.
Logo Specs
◦ File size: 250kb max
◦ Color mode: RGB
◦ Resolution: 72 DP
◦ Preferred formats: JPG/JPEG or PNG
◦ Unacceptable formats: TIFF, EPS, AI, PDF, DOC
Deadlines & Proofs
Deadlines
TK
Proofs
TK
